After examining the theory of disruptiveness and the inadequacy of current initiatives for renewables, I argue for a disruptive solution to solar. Achieving the kind of deployment that would be required to make a serious down payment on our climate obligations will take something far different than we have seen to date: companies devoted to national (or at least regional), large-scale installations of solar technology, and which are deeply capitalized and willing to take risks to bring solar to many homeowners. I will term these "solar utilities,'' and I propose that one or more of them should take over the entire process of solar marketing and distribution in a wide geographic area.
Joel Eisen, Can Urban Solar Become a "Disruptive" Technology?: The Case For Solar Utilities, 24 ND J. L. Ethics & Pub Pol'y 53 (2010) (invited symposium issue).