Web surfers who use the AltaVista Internet search engine may not realize that in 1998, Compaq Computer Corporation paid $3.3 million for the rights to the domain name AltaVista.com. A year later, eCompanies paid $7.5 million for the domain name business.com. And in February of 2000, Bank of America paid $3 million for the domain name loans.com. These transactions demonstrate that the ownership, transfer, and control of Internet domain names is a multi-million dollar industry.
Christopher S. Lee,
The Development of Arbitration in the Resolution of Internet Domain Name Disputes,
Rich. J.L. & Tech
Available at: https://scholarship.richmond.edu/jolt/vol7/iss1/4