Abstract
Nearly every organization uses social media in some capacity, planned or unplanned, successful or not. Links between organizations and their employees and customers, regardless of whether intentional or not, are immediate, widespread, and present opportunity and risk bundled in a potent package. Social media sites are set up to elicit rapid-fire responses and emotional reactions and to disseminate those quickly and permanently to a world-wide audience. However, they do not exist without a variety of risks, including “fake news” and echo chambers as well as general technical challenges to doing it “right.” Adding to the challenges that this high-risk environment presents, organizations have the dual burden of both first-instance (their own profiles, advertising efforts, and direct customer interaction) and second-instance (employees, customers, and third-party postings) issues in a rapidly developing space without a lot of history, case law, or direct analogs.
Last Page
21
Recommended Citation
Brittany A. Yantis, James A. Sherer & Melinda L. McLellan,
The Risks of Social Media: Asking and Answering the Hard Questions for Attorneys,
26
Rich. J.L. & Tech
1
(2024).
Available at:
https://scholarship.richmond.edu/jolt/vol26/iss3/2