Abstract
Business and war have one thing in common: strategy. “Never to be undertaken thoughtlessly or recklessly, [strategy is] to be preceded by measures designed to make it easy to” obtain the desired outcome. “A skilled general must be master of the complementary arts of simulation and dissimulation; while creating shapes to confuse and delude the [negotiating adversary] he conceals his true dispositions and ultimate intent.” His actions “are designed to entice the [adversary], to unbalance him, and to create a situation favourable for a decisive counter-stroke.”
Recommended Citation
Thomas J. Speiss & Stephen M. Levine,
An Analysis of the Factors That Determine When and How to Resolve a Trademark Dispute,
11
Rich. J.L. & Tech
1
(2004).
Available at:
https://scholarship.richmond.edu/jolt/vol11/iss1/2