In today's environment, organizations are expected to demonstrate responsibility and contribute to the collective good of society beyond their traditional role of job creation. I submit that an important social imperative for organizations in this era is to understand the interdependent nature of the environment in which they operate and purposely link their survival efforts to the survival and well-being of society.

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Copyright (c) 2004 John Wiley & Sons, Inc.. This book chapter first appeared in Improving Leadership in Nonprofit Organizations.

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