Title

Marketing disability : navigating the ethics of nonprofit development and marketing

Date of Award

2019

Document Type

Thesis

Abstract

In this paper, I explore how nonprofit organizations arrived at their current model, which often include a heavy emphasis on the need for private donations, and the resulting need of organizations to assert their value and be competitive in the marketplace.By attending to the specific marketing practices of one disability services nonprofit, I show how the complexities of power relations and issues of representation manifest themselves in the non profit sector.

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