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The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.
Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.
online engagement, online identity, internet communication, blogging and influence, leadership and administration in virtual communities, newsgroups, real and invented identities, social media, internet trolling and flaming
School of Arts and Sciences
Communication Technology and New Media | Databases and Information Systems | Information Security | Mass Communication | Other Sociology | Social Media | Social Psychology and Interaction
Hickey, Dona J., and Joe Essid. Identity and Leadership in Virtual Communities: Establishing Credibility and Influence. Hershey, PA: IGI Global, 2014.
Communication Technology and New Media Commons, Databases and Information Systems Commons, Information Security Commons, Mass Communication Commons, Other Sociology Commons, Social Media Commons, Social Psychology and Interaction Commons