Abstract

Sony is a global conglomerate with a wide variety of businesses in its portfolio, but a heavy emphasis on electronics and related products. Due to a number of setbacks such as the earthquake in Japan and a weak global economy, the firm has experienced sales declines and negative earnings in recent years. In early 2012 the company announced a major restructuring and new strategy to regain its edge. However, Sony has an uphill battle.

Document Type

Case Study

Publication Date

11-2012

Publisher Statement

Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.

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