American held out to the end, being the last of the large legacy carriers to file for Chapter 11 protection. This case reviews the history of American from its inception through its filing. Current strategies and industry trends are also examined.
Copyright © 2012 Jeffrey S. Harrison. This case study first appeared in the Robins Case Network, 2013.
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Harrison, Jeffrey S., Siri Kalburgi, and Colleen Koch Reed. American Airlines: Bankrupt, Like Every Other Legacy Airline. Case Study. University of Richmond: Robins School of Business, 2012.