Amazon’s focus on customer service has led to an impressive record of growth and profitability. However, late in 2012, the company posted a quarterly loss. This asks whether the company may be sacrificing profits in the interest of growing rapidly. It also explores the incredibly competitive environment Amazon faces.
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Lang, Stephanie, Logan Tinder, Jarett Zimmerman, and Jeffrey S. Harrison. Amazon.com: Offering Everything from A to Z. Case Study. University of Richmond: Robins School of Business, 2012.