Date of Award

4-1990

Document Type

Thesis

Department

Business

Abstract

Competitive forces are gaining more steam within an industry that has been characterized as a regulated monopoly. Electric Utilities must develop a strategic competitive advantage in order to survive and succeed in this new environment. This project articulates the more significant competitive issues impacting the generation, transmission and distribution of electric power. Issues are organized and focused, communicating the important connection between the macroenvironment and successful strategy development. The project explores several parameters which could provide an indication of the relative strengths or weaknesses of market participants. Specific utilities are evaluated to reveal the opportunities and challenges facing executive management. The project concludes that there are several accessible indicators of a utility's need to develop and implement competitive strategies. A number of activities are proposed to identify and validate important parameters; define the real needs of investor-owned utilities; construct effective issue identification programs; and develop strategies which enhance the corporation's ability to succeed in an increasingly competitive market.

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