Date of Award
Master of Arts
The whole area of supervising outside salesmen is a fertile field for study. The sales executive that will experiment in this area.and will study in a truly scientific manner the cost in both time and money of utilizing specific methods and tools of supervision in relation to net profit realized, will gain a distinct competitive advantage resulting from the increased effectiveness in the utilization of manpower.
Goble, Ross Lawrence, "An analysis of field sales supervision" (1963). Master's Theses. 205.