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Article Title

Foreword

Abstract

This, the ninth annual Allen Chair Symposium issue of the University of Richmond Law Review, includes four spirited articles centered around the Symposium's 2001 topic: Lawyer Advertising in the Electronic Age. Rodney A. Smolla, in The Puffery of Lawyers, argues that there are many reasons why bar regulators around the nation should cease restricting lawyer advertising in the absence of evidence that such puffery confuses or misleads consumers. In Change is in the Air: Lawyer Advertising and the Internet, Louise L. Hill examines the current and future status of lawyers using cyberspace to promote their services. William E. Hornsby, Jr., in Ad Rules Infinitum: The Need for Alternatives to State-Based Ethics Governing Legal Services Marketing, argues that while state-based regulations of lawyer advertising may tend to strike a necessary balance between the flow oflegal commerce and consumer protection, they are out of sync with Twenty-first Century practice settings. Finally, Ronald D. Rotunda, in Lawyer Advertising and the Philosophical Origins of the Commercial Speech Doctrine, provides a rich analysis of the history of the commercial speech doctrine and concludes that the government should not restrict lawyer advertising because to do so risks preventing people from being "convinced by what they hear."

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