When Abraham Lincoln wanted to attract clients to his law practice in 1837, he ran a simple advertisement announcing his services in an Illinois newspaper. Despite the precedent set by "Honest Abe," fifty years later the American Bar Association banned legal advertising and solicitation. Today, there is no absolute ban on legal advertising. A need exists for information regarding legal assistance, and in today's commercially-oriented society, it is not surprising that members of the legal profession want to advertise the availability of their services.
Carol A. Weiss,
The Status of Lawyer Advertising In Virginia: What is Good Taste?,
U. Rich. L. Rev.
Available at: http://scholarship.richmond.edu/lawreview/vol19/iss3/11