Advocates argue that UCITA (Uniform Computer Information Transactions Act) provides rules of the road for the technology highway much like the Uniform Commercial Code (UCC) has done with our commerce system for several decades. However, the UCC provides a level playing field where businesses and customers are aware of the rules prior to conducting business. Among its many shortcomings, UCITA lacks the notice and disclosure features of the UCC. A simple double click of a mouse with the cursor on an icon that reads "I accept" binds the customer to a contract that has not been reviewed prior to purchase. The exposure for businesses and large organizations is significant as violation by any employee can result in litigation, and we are all aware of the "deep pockets" approach.
John F. Rudin,
E-BUSINESS, E-COMMERCE & THE LAW,
Rich. J.L. & Tech
Available at: http://scholarship.richmond.edu/jolt/vol7/iss2/8