You hop on the World Wide Web ready to do some Internet surfing. You decide to check the scores from last night's football game. You head to your favorite search engine and then pause . . . "where will the scores be" you ask yourself. You decide upon ESPN, because you know they have it all when it comes to sports. So, you type in ESPN and click on the "SEARCH" button. You eagerly await the return of the results to head out to the ESPN homepage to find out if your alma mater beat the in-state rival in the big Thanksgiving Weekend match-up. The results return, and the first result the engine returned as matching your search request is the CNNSI site, not the ESPN site. The second entry in the results appears to be a sporting goods retailer named Herman. The third seems to be the site for the Ginsu Knife Company. The fourth is some adult site selling photographs of a "different" sport.
Terrell W. Mills,
METATAGS: Seeking to Evade User Detection and the Lanham Act,
Rich. J.L. & Tech
Available at: http://scholarship.richmond.edu/jolt/vol6/iss5/3