The World Wide Web has experienced rapid growth during the 1990s, with millions of publishers adding diverse opinions, objectives and page content. The main programming feature that has kept this network of networks from becoming a twisted thicket of web-sites is the hyperlink. These links guide users across the Web by creating connections from page to page and site to site, allowing a reader to follow tangential paths to whatever it is the Web has to offer her. Links provide connections within a site and are also used constantly to travel from one publisher's site to another. Because the linking system does not require action or permission by the publisher of the link's destination site, that publisher often does not know that a link to his site has been created.
Christopher E. Gatewood,
Click Here: Web Links, Trademarks and the First Amendment,
Rich. J.L. & Tech
Available at: http://scholarship.richmond.edu/jolt/vol5/iss3/4