Presenter Information

Joe Han, University of Richmond

Document Type

Poster Session

Location

Jepson School of Leadership Studies, University of Richmond

Event Website

http://jepson.richmond.edu/research/symposium/index.html

Start Date

21-4-2017 10:30 AM

End Date

21-4-2017 12:00 PM

Description

Overview: uRVA is a pilot program with the Greater Richmond Chamber of Commerce (ChamberRVA), the University of Richmond, Uber, and RVA businesses to connect students with the city. It consists of providing students 50% Uber codes to popular neighborhoods, recruiting businesses in those neighborhoods to offer student discounts, and marketing the program to students. This pilot program is the culmination of work done through ChamberRVA and two independent studies from the Robins School of Business and the Jepson School of Leadership Studies.

Mission: Integrate RVA into the University of Richmond campus culture by (a) showcasing RVA neighborhoods with publicity and student discounts, and (b) providing accessibility to these neighborhoods with an Uber Safe Rides program sponsored by the University of Richmond Transportation system.

Why? ChamberRVA wants to attract and maintain millennial talent after graduation by showcasing the RVA lifestyle and providing accessibility to the RVA community. In 2011, the Chamber created a summer program called YRichmond to connect the interns of RVA businesses with the region. In 2016, the Chamber expanded the initiative by approving the development of an academic-year program to connect the students of nearby universities with the region.

uRVA is the first pilot of this academic-year program, and it is designed specifically for the University of Richmond. If proven successful, the uRVA model can be used as a framework for academic-year programs in other universities in the Richmond region.

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Apr 21st, 10:30 AM Apr 21st, 12:00 PM

uRVA: A Social Initiative to Connect UR with RVA

Jepson School of Leadership Studies, University of Richmond

Overview: uRVA is a pilot program with the Greater Richmond Chamber of Commerce (ChamberRVA), the University of Richmond, Uber, and RVA businesses to connect students with the city. It consists of providing students 50% Uber codes to popular neighborhoods, recruiting businesses in those neighborhoods to offer student discounts, and marketing the program to students. This pilot program is the culmination of work done through ChamberRVA and two independent studies from the Robins School of Business and the Jepson School of Leadership Studies.

Mission: Integrate RVA into the University of Richmond campus culture by (a) showcasing RVA neighborhoods with publicity and student discounts, and (b) providing accessibility to these neighborhoods with an Uber Safe Rides program sponsored by the University of Richmond Transportation system.

Why? ChamberRVA wants to attract and maintain millennial talent after graduation by showcasing the RVA lifestyle and providing accessibility to the RVA community. In 2011, the Chamber created a summer program called YRichmond to connect the interns of RVA businesses with the region. In 2016, the Chamber expanded the initiative by approving the development of an academic-year program to connect the students of nearby universities with the region.

uRVA is the first pilot of this academic-year program, and it is designed specifically for the University of Richmond. If proven successful, the uRVA model can be used as a framework for academic-year programs in other universities in the Richmond region.

http://scholarship.richmond.edu/jepsonresearchsymposium/2017/program/2