Black Friday's climb from marketing ploy to popular craze resists easy explanation. A day of sleeping late, leftover turkey and trimmings and football seems to easily outgun one spent battling strangers to save a few bucks on this year's cool new toy or gizmo, but last year nearly a quarter of a billion Americans chose the check-out line and not the couch. Why?
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Forsyth, Donelson R. "Why the Madness on Black Friday?" Editorial. Richmond Times-Dispatch, November 28, 2013. http://www.richmond.com/opinion/their-opinion/guest-columnists/article_2168b4dd-fdb9-5f7e-bb72-f02b5eb319bb.html.