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Date of Award
2015
Document Type
Restricted Thesis: Campus only access
Degree Name
Bachelor of Arts
Department
Leadership Studies
First Advisor
Dr. Crystal L. Hoyt
Abstract
In this research, we investigate the effects mortality salience and the awareness of the growing Latino population in America has on the pro-social behavior and attitudes of White Americans towards their ingroup and outgroup. Given the increased diversity in the American population, it is important to understand the ways people react to those who are different. We show that ideology moderates the effects of mortality salience and Latino population growth threat on donations to non-profit organizations that support the ingroup or the outgroup and on selfreported attitudes towards illegal immigration, immigration, and diversity. Under threat, people behave in accordance with their ideologies.
Recommended Citation
Seaton, Ann Louise, "Who do we help?: how morality salience, changing demographics, and ideology shape pro-social behavior" (2015). Honors Theses. 922.
https://scholarship.richmond.edu/honors-theses/922