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Description

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.

ISBN

9781466651500

Publication Date

2014

Publisher

IGI Global

City

Hershey, PA

Keywords

online engagement, online identity, internet communication, blogging and influence, leadership and administration in virtual communities, newsgroups, real and invented identities, social media, internet trolling and flaming

School

School of Arts and Sciences

Department

English

Disciplines

Communication Technology and New Media | Databases and Information Systems | Information Security | Mass Communication | Other Sociology | Social Media | Social Psychology and Interaction

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Read the introduction to the book by clicking the Read More button above.