![[Introduction to] Consuming Traditions: Modernity, Modernism, and the Commodified Authentic](https://scholarship.richmond.edu/bookshelf/1053/thumbnail.jpg)
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Description
In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.
The book brings together a wide range of cultural sources, from the model towns of Bournville, Port Sunlight, and Letchworth; to the architecture of Edwin Lutyens and Selfridges department store; to work by authors such as Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.
ISBN
9780199921843
Publication Date
2012
Publisher
Oxford University Press
City
Oxford
Keywords
modernism, marketing
School
School of Arts and Sciences
Department
English
Recommended Citation
Outka, Elizabeth. Consuming Traditions: Modernity, Modernism, and the Commodified Authentic. Oxford: Oxford University Press, 2012.
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